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Home>PureRED Integrated Marketing Appoints Chief Digital Officer

PureRED Integrated Marketing Appoints Chief Digital Officer

PureRED Integrated Marketing Appoints Chief Digital Officer

10/03/2017

PureRED Integrated Marketing Appoints Chief Digital Officer

Digital Transformation Architect to Lead & Expand Client Efforts

PureRED has named Andy Sung, a highly regarded digital marketing innovation transformation force, as its Chief Digital Officer. Andy is charged with elevating and further transforming the digital strategies of PureRED Fortune 500 retail and consumer packaged goods clients.

Andy will leverage his 14 years in the digital arena at R/GA, a global digital agency and part of the Interpublic Group of Companies, one of the world’s largest advertising and marketing services organizations, where he held roles of increasing importance, to further build PureRED’s digital competency. Most recently Andy was Senior Vice President and Group Managing Director of R/GA where he was responsible for management and operations of brand, omni-channel experience, product strategy, creative design and technology development for clients that included Walmart, Fossil, PwC, E*Trade and Goldman Sachs, among others. While in this role, he oversaw a team of nearly 100 with accountability for the totality of the agency’s deliverables to clients. He has a proven track record of innovation, fiscal responsibility and exceeding key metrics on client initiatives. One of the most significant initiatives of his career was co-leadership of an omni-channel transformation strategy with Walmart.

While at R/GA, he also strove to create a strong sense of culture, promoted diversity in all definitions, seeking the best and brightest talent while delivering clarity in accountability. “In addition to deep digital domain experience, Andy brings an entrepreneurial ‘leader of leaders’ management style that makes him a natural fit for our company culture,” noted George Russell, Chief Executive Officer, PureRED.

He holds a Bachelor of Science from Cornell University and a Masters of Business Administration from New York University, Leonard N. Stern School of Business. He resides in Princeton Junction, New Jersey.

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