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Home>Infiniti's Client, a Leading Foodservice Provider, Was Able to Track Changing Consumer Preferences with Social Media Monitoring Solutions

Infiniti's Client, a Leading Foodservice Provider, Was Able to Track Changing Consumer Preferences with Social Media Monitoring Solutions

Infiniti's Client, a Leading Foodservice Provider, Was Able to Track Changing Consumer Preferences with Social Media Monitoring Solutions

10/02/2017

Infiniti's Client, a Leading Foodservice Provider, Was Able to Track Changing Consumer Preferences with Social Media Monitoring Solutions

Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest social media monitoring study on the food service industry. The client, a leading food service industry player, wanted to track their audience using social media channels. The client wanted to understand the end user’s perception of their brand and customers’ perception regarding their social mission.

This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20171002006348/en/

Media Monitoring How a Food Service Client Utilized Social Media Monitoring to Analyze Social Media ...

Media Monitoring How a Food Service Client Utilized Social Media Monitoring to Analyze Social Media Chatter. (Graphic: Business Wire)

According to the social media experts at Infiniti, “With the help of an effective social media monitoring solution, organizations can identify consumers’ preferences and build robust market strategies to expand their consumer base in target markets.”

The growth of the food service industry has increased with the introduction and advancement of food processing and related technologies. The growing health trend among people also plays an important role in the growth of the food service industry. However, it has been noted that the changing tastes and preferences of the consumer has directly influenced the operation of a food service company. Thus, to keep a trace of consumer preferences, needs, and wants, organizations are adopting social media monitoring as a tool to measure their brand awareness efficiently.

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The media monitoring solution offered by Infiniti helped the food service provider to retain and improve their online presence and brand sentiment. The client was also able to streamline the activities of potential customers and engage with their users. With the help of this engagement, the social presence of their brand across different niche market segments also improved.

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