What a ban on e-cigarette flavors could mean for smokers
By Alessandra Malito, MarketWatch
There are 7,000 flavors available for e-cigarettes, but all but one are banned for traditional cigarettes
E-cigarettes come in more than 7,000 flavors. By comparison, traditional cigarettes only come in one of those -- menthol. What would happen if regulators were to ban flavors in e-cigarettes?
-- If the Food and Drug Administration banned the flavors in e-cigarettes but allowed them in traditional, or combustible, cigarettes, e-cigarette use would decline by more than 10%
-- If menthol in traditional cigarettes were banned, there would be a 4.8% reduction and most smokers would shift to e-cigarettes, while others said they would quit smoking altogether
-- Banning e-cigarette flavors could turn smokers toward traditional cigarettes, an adverse public health effect given that their use has been shown to cause cancer (https://www.cdc.gov/cancer/lung/basic_info/risk_factors.htm)
That's according to new research (http://www.nber.org/papers/w23865?utm_campaign=ntw&utm_medium=email&utm_source=ntw) by from Yale School of Public Health and the Centre for Health Policy at the Imperial College in London, and distributed by the National Bureau of Economic Research. They conducted an experiment with more than 2,000 adult smokers and recent quitters. "Our results are timely and policy-relevant, suggesting which flavor bans are likely to be most effective in protecting public health," the researchers wrote.
Also see:Americans in this state are the biggest users of e-cigarettes (http://www.marketwatch.com/story/americans-in-this-state-are-the-biggest-vapers-2017-07-05)