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Home>GCC Indoor Location-based Services (LBS) Market, 2025 - Research and Markets

GCC Indoor Location-based Services (LBS) Market, 2025 - Research and Markets

GCC Indoor Location-based Services (LBS) Market, 2025 - Research and Markets

10/02/2017

GCC Indoor Location-based Services (LBS) Market, 2025 - Research and Markets

The "GCC Indoor Location-based Services (LBS) Market Analysis by Product, by Technology, by Application (Monitoring, Navigation, Proximity, Tracking), by End-use, by Country and Segment Forecasts, 2014 - 2025" report has been added to Research and Markets' offering.

The GCC indoor LBS market is estimated to reach USD 1,246.0 million by 2025

The introduction of connected smartphones by OEMs along with the rising number of innovative applications is expected to drive industry growth over the forecast period.

Indoor LBS uses a Geographical Information System (GIS) technology to find locations & routes and obtain traffic updates & navigation information. Moreover, they are used for attaining information regarding local events, infotainment, and promotional campaigns. The use of location-based services is expected to improve marketing effectiveness, customer support, and service delivery.

Consumers using indoor location-based services expect accurate and reliable real-time information. Services such as location-based advertising are largely used in the GCC region, especially by the retail sector. However, it is a challenging task for service providers to offer real-time information. Analytics and business intelligence is extensively used in location-based services.

The growing use of beacons for proximity and tracking applications is expected to stimulate the growth of indoor LBS market in the GCC region. The low cost of beacons enables their applications across various end uses, such as retail, BFSI, energy & power, and government, among others. Countries such as Saudi Arabia and UAE are implementing indoor LBS through proximity beacons for retail marketing applications.

The indoor LBS market in this region is regulated by various security compliances to prevent the misuse of information. Industry participants providing location-based information have to follow standards laid down by local regulating agencies.

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