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Home>Slater’s 50/50 Partners with Jensen Meat To Bring Patented Bacon Burgers to Retailers

Slater’s 50/50 Partners with Jensen Meat To Bring Patented Bacon Burgers to Retailers

Slater’s 50/50 Partners with Jensen Meat To Bring Patented Bacon Burgers to Retailers

10/02/2017

Slater’s 50/50 Partners with Jensen Meat To Bring Patented Bacon Burgers to Retailers

Coastal Limited Forges Licensing Agreement Expected to Result in $10 Million in Sales in the First Year

Slater’s 50/50, a Southern California restaurant phenomenon that takes its name from its patented burger made of 50 percent ground beef and 50 percent bacon, has partnered with Jensen Meat Company to bring the legendary patty to grocery stores.

This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20171002005352/en/

Coastal Limited has secured a licensing agreement for Slater's 50/50 with Jensen Meat Company to bri ...

Coastal Limited has secured a licensing agreement for Slater's 50/50 with Jensen Meat Company to bring the patented burger made of 50 percent ground beef and 50 percent bacon to grocery stores. Agreement expected to result in $10 million in sales in the first year. (Photo: Business Wire)

The product will initially be introduced to 77 Sam’s Club locations in Southern California and six in the Dallas market this month, according to Abel Olivera, CEO of Jensen Meat. The frozen patties will be offered in 2- and 4-pound packages with six or 12 individually quick-frozen (IQF) one-third pound handmade-style patties.

“Baconmania shows no signs of receding,” said Olivera. “There is a huge demand for bacon products. In fact, national bacon reserves have hit a 50-year low.” Olivera estimates that gross sales in the first year could conservatively exceed $10 million.

“We’re ecstatic to join forces with a company capable of maintaining Slater’s patent-worthy taste and quality and delivering it to customers around the country,” said Michael Nekhleh, president of Slater’s Restaurant Group.

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