• / Free eNewsletters & Magazine
  • / My Account
Home>Global Dry Shampoo Market 2017-2021 - Latest Trend Gaining Momentum is Celebrity Endorsements - Research and Markets

Global Dry Shampoo Market 2017-2021 - Latest Trend Gaining Momentum is Celebrity Endorsements - Research and Markets

Global Dry Shampoo Market 2017-2021 - Latest Trend Gaining Momentum is Celebrity Endorsements - Research and Markets

09/29/2017

Global Dry Shampoo Market 2017-2021 - Latest Trend Gaining Momentum is Celebrity Endorsements - Research and Markets

The "Global Dry Shampoo Market 2017-2021" report has been added to Research and Markets' offering.

The global dry shampoo market to decline at a CAGR of (18.75%) during the period 2017-2021.

Global Dry Shampoo Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

According to the report, one of the major drivers for this market is Product innovation leading to product premiumization. Dry shampoos are an emerging product innovation that eliminates the use of water. They are available for all hair types in the market. The product absorbs oil from the scalp and hair, giving the user a refreshed look.

The latest trend gaining momentum in the market is Celebrity endorsements. In the hair care industry, one of the popular marketing strategies implemented by vendors is celebrity endorsement. This helps in attracting the target audience. The players sign contracts with celebrities, which include actresses, models, actors, famous hair stylists and experts. Under such contracts, the celebrities are required to endorse the brands by being a representative or spokesperson for the brand.

Key vendors

  • Este Lauder
  • Henkel
  • Kao
  • L'Oral
  • Procter & Gamble (P&G)
  • Unilever

Other prominent vendors

©2017 Morningstar Advisor. All right reserved.