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Home>blu Puts Spotlight on the Truths Around Vaping Category with the “Something Better” Campaign

blu Puts Spotlight on the Truths Around Vaping Category with the “Something Better” Campaign

blu Puts Spotlight on the Truths Around Vaping Category with the “Something Better” Campaign

09/28/2017

blu Puts Spotlight on the Truths Around Vaping Category with the “Something Better” Campaign

Real Consumers and Tastemakers Share Their Journey to “Something Better” and Experiences with blu on New Digital Campaign Hub

blu, a pioneer in the electronic cigarette industry, today announced the official release of its new U.S. advertising campaign, “Something Better.” Since its start in 2009, blu has followed an unwavering mission of creating quality products for adult consumers that fit their individual lifestyles. Aligned with its character as a brand that refrains from following the pack, blu’s “Something Better” campaign showcases a world without judgement for those who enjoy vaping, empowering others with inspiring stories from the real faces behind blu.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170928005437/en/

Inspired by those who take creative risks, the “No Data” artist highlights his “Something Better” mo ...

Inspired by those who take creative risks, the “No Data” artist highlights his “Something Better” moment, when he decided to transform his music hobby into a full-time career. (Photo: Business Wire)

“The ‘Something Better’ campaign shines a light on real people, who, with blu, have taken great strides in life to become the person they are today,” says Matt Kessler, Director Brand PR, blu. “Their stories represent everything that blu stands for, and we’re proud to see that our relentless pursuit for innovation, improvement and delivering consumer satisfaction is truly hitting the mark for our fans today.”

To drive the “Something Better” ideal, blu dispels some of the most common misconceptions around the category. Comprised of innovators, renowned fashion designers, emerging musicians, everyday consumers and more, their unique stories of achieving “Something Better” are designed to give adults a better understanding of what life with blu can be like before experiencing it for themselves.

“Something Better” custom content will be curated into STORIES and SPOOFS, all of which showcase the narrative behind creators, including:

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