UPDATE: J.C. Penney adds cookware by Ayesha Curry and appliances from Frigidaire
By Tonya Garcia, MarketWatch
J.C. Penney has made a number of changes to its assortment over recent months in an effort to boost business
J.C. Penney Co. Inc. is launching the first-ever cookware and bakeware collection from Ayesha Curry, chef, Food Network personality, and wife of NBA superstar Steph Curry.
The line will be available in 600 J.C. Penney (JCP) locations this fall. To develop the line, Curry tested the products herself, according to a release, and will make a recipe exclusively available to J.C. Penney customers.
The collection will include stoneware pieces, cookware items with shatter-resistant glass lids, porcelain enamel sets, and more.
Read:J.C. Penney partners with 'Project Runway' for exclusive merchandise, TV appearance (http://www.marketwatch.com/story/jc-penney-partners-with-project-runway-for-exclusive-merchandise-tv-appearance-2017-07-31)
Curry can be seen on the Food Network program "Ayesha's Home Kitchen," is a cookbook author, is a Woman's Day magazine columnist, and more.
J.C. Penney also announced Tuesday that it has partnered with Electrolux Home Appliances to sell the Frigidaire line in nearly 600 stores starting Oct. 1.