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Home>SheKnows Media Reveals Winners of the Third-Annual #Femvertising Awards Honoring Ads That Challenge Gender and Racial Stereotypes

SheKnows Media Reveals Winners of the Third-Annual #Femvertising Awards Honoring Ads That Challenge Gender and Racial Stereotypes

SheKnows Media Reveals Winners of the Third-Annual #Femvertising Awards Honoring Ads That Challenge Gender and Racial Stereotypes

09/26/2017

SheKnows Media Reveals Winners of the Third-Annual #Femvertising Awards Honoring Ads That Challenge Gender and Racial Stereotypes

Winning Brands Include Lane Bryant, L'Oréal Paris, DICK’s Sporting Goods, Angel Soft and More

SheKnows Media , a leading women’s media company that averages 60 million unique visitors per month (comScore) and reaches more than 300 million social media fans, today announced the winners of the third-annual #Femvertising Awards , which honors brands, agencies and organizations that break down gender stereotypes through pro-female advertising. This year, SheKnows Media expanded the scope of the awards with the addition of the new #Normvertising category, created to pay tribute to advertising that challenges societal norms – rejecting notions and labels associated with race, sexual orientation and religious beliefs. Also new in 2017 is #WinningWomen, a category that pays tribute to female athletes and the strong role models they represent.

Since its launch in 2015, over 200 brands and agencies have entered and over 30K votes have been cast. This year, a combination of public votes and a high-profile panel of judges, which included Arianna Huffington, CEO of Thrive Global, Jodi Harris, Head of Consumer Insights, Anheuser-Busch, Lisa Sherman, President & CEO, Ad Council, Madonna Badger, Founder & Chief Creative Officer, Badger & Winters, actor and activist Maria Bello, Nanette Braun, Chief, Communications & Advocacy at UN Women and Reshma Saujani, CEO and Founder of Girls Who Code, determined the following 2017 #Femvertising Awards winners:

“We are immensely proud of the reception our #ThisBody is Made to Shine campaign received last fall. We continue to believe that all women should be seen and celebrated and have access to inspiring fashion. We also want to encourage Hollywood, the media and other brands to embrace body positivity in order to overcome outdated, social misconceptions. What an honor to receive an award – especially an award recognizing pro-female advertising – for continuing to embrace our core values which were established over a century ago by our founder, Lena Bryant,” said Lane Bryant Chief Marketing Officer, Brian Beitler.

“We believe advertising is able not only to reflect but to create culture. My First Women’s Day by L'Oréal Paris went far away from an ad campaign, by challenging stereotypes and promoting empathy globally in order to empower all people to dialogue and express themselves,” said Viviane Pepe, Creative Director at WMcCann. “This recognition is an honor that reaffirms the brand's mission and our true belief: we are all worth it.”

“It’s a tremendous honor to be included among so many amazing projects and people that aim to advance causes that are critical to women,” said Brad Burke, co-creator of #MoreThanMean. “Online harassment will only be overcome when we have difficult conversations about the nature of the problem, and we thank Sarah Spain and Julie DiCaro for forcing that dialogue by sharing their own experiences.”

“For the last two years, Angel Soft has actively pushed against stereotypes by telling the seldom heard stories of today’s real parents,” said Kim Getty, President of Deutsch’s Los Angeles office. “The brand continues to showcase how softness and strength can take on many roles, and we’re thrilled the message is resonating.”

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