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Home>Thousands to Reconnect in Julius Meinl’s Annual ‘Meet with a Poem’ Initiative

Thousands to Reconnect in Julius Meinl’s Annual ‘Meet with a Poem’ Initiative

Thousands to Reconnect in Julius Meinl’s Annual ‘Meet with a Poem’ Initiative

09/25/2017

Thousands to Reconnect in Julius Meinl’s Annual ‘Meet with a Poem’ Initiative

Proving the Power of Poetry

Viennese coffee roaster Julius Meinl is launching its annual Meet With A Poem initiative this World Coffee Day (1st October), with the hopes of providing an opportunity for people to disconnect from society’s static noise and reconnect with the important things in life – relationships with loved ones.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170925005523/en/

Thousands to Reconnect in Julius Meinl’s Annual ‘Meet with a Poem’ Initiative (Photo: Business Wire)

Thousands to Reconnect in Julius Meinl’s Annual ‘Meet with a Poem’ Initiative (Photo: Business Wire)

In today’s world, we’re more connected than ever, with continents and time zones bridged by instant messaging and by simple swipes and taps. But our dependence on technology can take its toll.

Waking up to a flurry of emails or a slew of missed calls, we no longer clock on and off. We churn out emails swiftly, but seldom take the time to communicate properly. Increasingly in relationships, meaningful dialogue, expressing emotions or even tricky conversations are neglected and things are left unsaid.

In response, Julius Meinl is hitting pause this World Coffee Day. The brand is partnering with cafes, restaurants and hotels in 17 countries to encourage people to meet up, and use poetry as a departure from the everyday.

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