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Home>Investing in a Market Intelligence Study Increased Brand Awareness for a Leading Sports Goods Manufacturer, Infiniti

Investing in a Market Intelligence Study Increased Brand Awareness for a Leading Sports Goods Manufacturer, Infiniti

Investing in a Market Intelligence Study Increased Brand Awareness for a Leading Sports Goods Manufacturer, Infiniti

09/23/2017

Investing in a Market Intelligence Study Increased Brand Awareness for a Leading Sports Goods Manufacturer, Infiniti

Infiniti Research, a global competitive intelligence solutions provider, has announced the completion of their new market intelligence engagement on the consumer goods industry. The client, a leading sporting goods manufacturer, wanted to understand their potential customers’ preferences and persuade new customers to buy their products. The client was aiming at increasing customer reach, developing positive customer relationships, and augmenting their offerings in the new market segments. Additionally, the client wanted to increase their brand awareness and devise an effective go-to-market strategy to stay ahead in the market.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170923005011/en/

Market Intelligence Engagement for a Sporting Goods Manufacturer Helps Increase Brand Awareness. (Gr ...

Market Intelligence Engagement for a Sporting Goods Manufacturer Helps Increase Brand Awareness. (Graphic: Business Wire)

According to the market intelligence experts at Infiniti, “Increasing leads, developing strong customer relationships, and enhancing product offerings in the niche market segments are some of the key challenges faced by the sporting goods manufacturers.”

The sports goods industry has been witnessing strong growth over the last few years. Factors like growing awareness among people about health and fitness, increasing involvement in sports activities, and the advent of e-commerce platforms are influencing the growth of the sporting goods manufacturing market space. Consequently, to increase their brand awareness, the sporting goods manufacturers are offering a variety of products and services to their target audience.

The solution offered by Infiniti helped the client to understand the potential customer’s behavior and increase brand recognition. The client was also able to identify the potential opportunities and predict the market’s growth. With the help of market intelligence, the sports goods manufacturer was able to track, monitor, and map market performance and determine the KPIs.

Request a free brochure to see how Infiniti Research’s solutions can help you.

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