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Home>A Leading Surgical Instruments Manufacturer Entered Niche Market Segments With the Help of Infiniti’s Market Opportunity Study

A Leading Surgical Instruments Manufacturer Entered Niche Market Segments With the Help of Infiniti’s Market Opportunity Study

A Leading Surgical Instruments Manufacturer Entered Niche Market Segments With the Help of Infiniti’s Market Opportunity Study

09/23/2017

A Leading Surgical Instruments Manufacturer Entered Niche Market Segments With the Help of Infiniti’s Market Opportunity Study

Infiniti Research, a global market intelligence solutions provider, has announced the release of their new market opportunity assessment on the healthcare industry. The client, a renowned surgical instruments manufacturer, was finding it difficult to assess potential market opportunities and identify factors impeding their growth. Furthermore, the surgical instruments manufacturer also wanted to assess current offerings, competitor’s behavior, and the unmet needs in the market. The primary objective of the client was to build a strong market entry strategy to improve their position in the market.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170923005005/en/

Market Opportunity Assessment for a Surgical Instruments Manufacturer Helps Evaluate the Market Attr ...

Market Opportunity Assessment for a Surgical Instruments Manufacturer Helps Evaluate the Market Attractiveness. (Graphic: Business Wire)

According to the market opportunity assessment experts at Infiniti, “The demand for immediate medical assistance at affordable prices has increased the level of competition in the medical devices industry. Therefore, to stay relevant in this competitive environment, the surgical instruments manufacturers have started adopting robust market opportunity assessments.”

The medical devices sector is one of the most important and biggest segments of the global healthcare market. It is mostly driven by technological innovations, which leads to the growth of the healthcare industry as a whole. Due to the recent increase in the level of competition in the market, medical device manufacturers have started reviewing their traditional approaches to product marketing and are taking up new strategies to accommodate the rising demand for medical devices from end users.

The solution offered by Infiniti helped the surgical instruments manufacturer to understand the strengths and weaknesses of their competitors. The client was also able to understand the current market landscape and existing pain points prevailing in the market space. Additionally, the client gained accurate and actionable insights on the surgical instruments market landscape and devised robust go-to-market strategies.

Request a free brochure to see how Infiniti Research’s solutions can help you.

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