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Home>TransPerfect Announces Technology User Conference: GlobalLink NEXT 2017

TransPerfect Announces Technology User Conference: GlobalLink NEXT 2017

TransPerfect Announces Technology User Conference: GlobalLink NEXT 2017


TransPerfect Announces Technology User Conference: GlobalLink NEXT 2017

Event Attracts Major Names in Localization and Globalization Management to Chicago

TransPerfect, the world’s leading provider of language and technology solutions for global business, has released the official 2017 program for GlobalLink NEXT, its annual technology user conference held September 27–29 in Chicago. This year’s event brings with it a change in scenery as the last two editions were held in San Francisco.

GlobalLink NEXT features an impressive lineup of speakers and attendees from the TransPerfect and Translations.com portfolio of clients, partners, and professional contacts. Thought leaders from prominent global brands like Adobe, Cell Signaling Technology, Crocs, VML, Hewlett Packard Enterprise, Starwood Hotels & Resorts, Western Digital, UPS, and Dell EMC will be on hand to share insights on trends, strategies, and tactics surrounding globalization and technologies to simplify globalization management.

What started out as a small gathering of interested parties has evolved into a bona fide think-tank with hundreds of attendees focused on multilingual content and localization technology solutions, and a must-attend event for business professionals looking to excel in the global marketplace. Attendees can expect to get the inside scoop on how to best tap into industry trends and opportunities using automation and technology, with a focus on interactive workshops, insightful case studies, and memorable networking events.

Keynote sessions will be led by Lars Trieloff, Director of Platform Marketing at Adobe; Martin Coady, Executive Director, Marketing Technology at VML; and Juan Cardenas, a Globalization and Localization Consultant with more than a decade of experience taking major brands across borders. Other sessions will cover popular topics like content delivery in China, multilingual SEO, and advancements in machine translation.

GlobalLink NEXT is organized into two tracks, and delegates can pick and choose sessions of interest from each. The technical track focuses on GlobalLink technology, tips, real-world applications, and product roadmap. The business track emphasizes strategy discussions and best practices for succeeding abroad, incorporating content that is useful even for organizations who haven’t yet invested in globalization management technology.

TransPerfect Co-CEO Liz Elting commented, “With GlobalLink NEXT now in its third year, we’ve been extremely privileged to enjoy the wonderful content and personalities that have been featured in our programs. So many impactful stories and innovative strategies have been shared, and that trend will only continue with this year’s event. While there is so much to be excited about, what I’m most looking forward to is having the opportunity to personally interact with our amazing clients and industry leaders who will be joining us in Chicago.”

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