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Home>Finding Smart Beta in the Factor Zoo

Finding Smart Beta in the Factor Zoo

Perspectives Content Submission

Fri, 8 Aug 2014

Factors are becoming so numerous and exotic that John Cochrane referred to the collection as a zoo.(1) While the concept is entertaining, the proliferation of factors is deeply troubling. The sheer number of factors suggests that it’s better to have more factors than less, but how can investors det

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