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Home>The Haier Model: Using Rural China as a Classroom for Overseas Growth

The Haier Model: Using Rural China as a Classroom for Overseas Growth

Perspectives Content Submission

Thu, 3 Jul 2014

Published with permission from  Knowledge @ Wharton , Wharton’s online business journal. Companies generally play in overseas markets by investing and selling in those markets. In his paper titled, “Going Out by Going In,”  Marshall Meyer , emeritus management professor at Wharton, proposes an alte

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