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Home>Apple’s Beats Buy: Desperation or Opportunity?

Apple’s Beats Buy: Desperation or Opportunity?

Perspectives Content Submission

Fri, 6 Jun 2014

Published with permission from  Knowledge @ Wharton , Wharton’s online business journal. Apple’s $3 billion purchase of Beats Electronics was an uncharacteristic move for a company that has typically limited its acquisitions to small start-ups. In fact, its last high-profile buy was in 1996, when A

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