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Home>Apple Faces Life as a Mature Company

Apple Faces Life as a Mature Company

Perspectives Content Submission

Sun, 9 Mar 2014

Published with permission from Knowledge @ Wharton , Wharton’s online business journal. Ever since Tim Cook took over as CEO of Apple in August 2011, he has faced pressure to replicate the leadership of late founder Steve Jobs in both product innovation and financial profitability. Now Cook is unde

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