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Home>Mobile Games Rethink Ads: Roadblock or Reward

Mobile Games Rethink Ads: Roadblock or Reward

3party Content

Sun, 20 Aug 2017

By Sarah E. Needleman Four years after it stopped putting ads in its mobile videogames because it suspected they were too disruptive, King Digital is testing them again in a new format, a move Wall Street analysts think could generate $1 billion in revenue for the company by 2019. King Digital

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