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Word Doctoring

Morningstar Articles

Fri, 21 Jun 2013

Say What? Now here's an intriguing headline: "Invesco Reveals Worst Words to Use with Investors." (The article from Ignites is behind a paywall, sorry.) What's more, the source of Invesco's insights was research from my former college classmate, the political pollster Frank Luntz . One needn't agre

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