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Home>Are Pop-up Stores Here to Stay?

Are Pop-up Stores Here to Stay?

Perspectives Content Submission

Tue, 28 May 2013

Published with permission from  Knowledge @ Wharton , Wharton’s online business journal. If old-time department stores were comprehensive, mom-and-pop stores friendly and big-box always low price, what kind of message does pop-up retail whisper into the ear of today’s customer? “New, fun, something

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