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Home>Is the Sunk Cost Fallacy Actually Smart Business?

Is the Sunk Cost Fallacy Actually Smart Business?

Perspectives Content Submission

Tue, 7 May 2013

“Don’t throw good money after bad.” Any student of economics knows this basic rule, which states that rational agents should not take irrecoverable or “sunk” costs into account when making decisions about present or future investments. Nevertheless, human beings break this rule all the time, succum

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