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Home>To Defend or Not to Defend?

To Defend or Not to Defend?

Perspectives Content Submission

Fri, 12 Apr 2013

Whenever a new competitor enters an industry or industrial segment, the industry’s dominant players face a critical decision: Should they defend their position or rely on market realities to take care of the newcomer? The decision is a complicated one. “You can’t defend everything,” says Kellogg Sc

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