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Home>Pepsi’s Cricket Deal Marks Opening Day for India’s Latest Cola War

Pepsi’s Cricket Deal Marks Opening Day for India’s Latest Cola War

Perspectives Content Submission

Mon, 1 Apr 2013

Published with permission from  Knowledge @ Wharton , Wharton’s online business journal. In a cricket-crazy nation like India, partnering with one of the sport’s major events assures companies of garnering plenty of publicity. And in this, PepsiCo seems to have hit a winning stroke: In November, th

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