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Home>Food for Thought: Why Auntie Anne’s Pretzels Failed in China

Food for Thought: Why Auntie Anne’s Pretzels Failed in China

Perspectives Content Submission

Thu, 7 Mar 2013

Published with permission from  Knowledge @ Wharton , Wharton’s online business journal. Growing up in Indiana and Washington, D.C., Taiwanese-born Wen-Szu Lin often felt torn between two cultures. When, as a young entrepreneur, he was presented with the opportunity to buy the Chinese franchise rig

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