Financial Planning News
Sun, 10 Feb 2013
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Morningstar's Rick Summer sees Facebook and Google dominating the Internet advertising market as Facebook finds better ways to monetize its massive user base.
Twitter , Facebook , LinkedIn , and Google each have moats, but there are some interesting distinctions among their competitive advantages.
It will be a volatile ride, but Facebook's strong competitive advantages and growth opportunities could be the recipe for a hefty valuation, says Morningstar's Rick Summer.
With lower user time spent on its platform and user data collected, Twitter's ad revenue has constraints versus Facebook , and investors should moderate their expectations.
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