Even small investors should call product providers and ask for help finding liquidity before diving into a thinly traded ETF , says iShares' Leland Clemons.
Between new entrants into the ETF space and further slicing of the market, investors should be ready for an onslaught of new offerings next year, says Morningstar's Scott Burns.
Fidelity customers will now have commission-free access to 25 iShares ETFs, but investors shouldn't run for the exits of the firm's existing index mutual funds.