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Home>The Future of French Wine: Overcoming ‘Terroirisme’ and Stagnation

The Future of French Wine: Overcoming ‘Terroirisme’ and Stagnation

Perspectives Content Submission

Fri, 11 Jan 2013

Published with permission from  Knowledge @ Wharton , Wharton’s online business journal. If there is a product whose provenance consumers care about, it is wine. There are two methods of classifying wine, cépage and  terroir . The  cépage (varietals) method identifies the wine by the type of grape

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