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The Future of Coke Tastes Funny

Perspectives Content Submission

Mon, 7 Jan 2013

When Coca-Cola (NYSE: KO ) decided to create Coke Freestyle, it aimed to produce the ultimate cola machine. The company envisioned a future where consumers could use one fountain to obtain more than one hundred different flavors. That vision became a reality in 2009 when Coca-Cola began to ship the

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