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Home>Apple’s Foray Into China–and the Mind of the New Chinese Consumer

Apple’s Foray Into China–and the Mind of the New Chinese Consumer

Perspectives Content Submission

Thu, 3 Jan 2013

Published with permission from  Knowledge @ Wharton , Wharton’s online business journal. “For China, the sky’s the limit …,” Apple CEO Tim Cook noted last year. “I’ve never seen so many people rise into the middle class who aspire to buy Apple products. It’s quickly become number two on our list of

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