Facebook, planning to go public with a market cap between $75 billion and $100 billion, has just $6.3 billion in assets on its balance sheet, and more than half of that is cash and short-term investments. In other words, Facebook cost next to nothing to build, and customers posting, liking and frie…
It will be a volatile ride, but Facebook's strong competitive advantages and growth opportunities could be the recipe for a hefty valuation, says Morningstar's Rick Summer.
Morningstar's Rick Summer sees Facebook and Google dominating the Internet advertising market as Facebook finds better ways to monetize its massive user base.
Morningstar's Grady Burkett highlights the new dynamics in an increasingly mobile-driven sector, the effect of Europe woes on key players, the hallmarks of durability among socialmedia names, and more.