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Home>‘Drinking from a Fire Hose’: Has Consumer Data Mining Gone Too Far?

‘Drinking from a Fire Hose’: Has Consumer Data Mining Gone Too Far?

Perspectives Content Submission

Wed, 23 Nov 2011

Published with permission from  Knowledge @ Wharton , Wharton’s online business journal. In a world of endless information sharing, consumers have become the product. Platforms such as Google , Facebook, Foursquare and Twitter are the new factory floor, and online users, who leave digital crumbs as
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