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Home>A Surprising Secret to Netflix’s Runaway Success

A Surprising Secret to Netflix’s Runaway Success

Perspectives Content Submission

Wed, 7 Sep 2011

When Netflix debuted in 1999, it sought to differentiate its DVD rental-by-mail service by not placing limits on the length of time its customers could hold onto a disc. “No late fees” became a rallying cry and eventually forced its biggest competitor, Blockbuster, to follow suit. What no one reali
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