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Home>Can a Kinder, Gentler Company Earn a Bigger Bottom Line?

Can a Kinder, Gentler Company Earn a Bigger Bottom Line?

Perspectives Content Submission

Mon, 2 May 2011

Is it really possible to do well by doing good — to save the world and earn more money as a result? This apparent free lunch may be possible if today’s conscientious consumers seek products made by kinder, gentler companies — and are willing to pay a premium for them. While an appealing argument to
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