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Home>UPDATE: Typically clean Apple dips its toes into use of made-up metrics

UPDATE: Typically clean Apple dips its toes into use of made-up metrics

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Mon, 2 May 2016

By Francine McKenna, MarketWatch The slide in Apple Inc.'s shares may not be pretty but, at least for now, investors don't have to sort through lots of made-up metrics to see what happened. The consumer technology icon eschews the use of non-GAAP numbers -- earnings per share, and revenue and
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