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Home>UPDATE: The cold, hard truth: The ice-bucket challenge is a one-hit wonder

UPDATE: The cold, hard truth: The ice-bucket challenge is a one-hit wonder

3party Content

Fri, 22 Aug 2014

By Catey Hill, MarketWatch Glance through your now ice-water-doused Facebook feed, and it may occur to you that the ice-bucket challenge -- in which people dump ice water on their heads and film it to raise awareness about ALS -- is among the most successful charity campaigns in recent history. But
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