| |
|
Attitudinal Targeting
Our audience is segmented by attitude towards investing—those who feel confident in making their own decisions, and those who prefer to consult a financial professional. Cater your message to either seasoned investors or investors seeking guidance.
Behavioral Targeting
Behavioral targeting enables marketers to reach the most relevant
audiences possible for any given campaign by segmenting users based on
their interests or qualifying them through their behaviors. Behavioral
targeting capabilities include: users’ usage patterns, demographic
data, and search behaviors. This method eliminates waste and maximizes
efficiency.
Ticker Targeting
This
method targets ads to specific ticker symbols. Ticker targeting is best
used to reach investors that study particular stock quotes or conduct
research on particular companies.
Dayparting
Daypart targeting provides the ability to serve advertisements during specified hours of the day.
SIC Industry Sector Targeting
This targeting method serves individuals based on the Standard Industry
Classification Index (SIC), which provides the ability to target
individuals who have the most relevance and impact on your company.
DMA Targeting
Designated market area targeting provides the ability to
serve
individuals in terms of specific U.S. geographic
regions based on major
television viewing regions. There are 210 Nielson DMAs that provide
online targeting capabilities. |
|
Geo-Targeting
Geo-targeting is a geographically based method that has the potential
to target by zip code, country, and time zones. Serving ads through
this method is beneficial to businesses that aim to serve specific
niche markets. Topic Targeting
Topic
targeting serves ads to individuals based on the specific topics that
they research or visit on the site. This method targets consumers based
on topics that pertain to your product, such as retirement, ETFs,
commodities, energy, and many more.
Financial Professional Targeting
This method of targeting serves advertisements to individuals who have
identified themselves as financial professionals.
Domain Targeting
This method allows individuals that visit the site from their
particular company, agency, or organization to be targeted based on
their Internet protocol address. Domain targeting allows you to target
very specific audiences, while also addressing them with unique
messages.
Morningstar.com Registration Data Targeting
This method targets individuals based on their Morningstar.com
membership status. Targeting is available to free registered, paid
subscribers, and financial professionals, among other demographic categories. |
