Designed to maximize relevancy for both readers and advertisers, our targeting solutions help ensure that your message is not wasted. Click below to reveal which targeting method is best for your marketing needs.

 Registration Targeting

What it is

Registration targeting allows advertisers to define their desired audiences based on the information Morningstar collects when users register. This can include geographic information, personal information, professional details and psychographic information.

Opportunities

Target employees at a certain level at one or a handful of companies. Present a new fund to those who have a specific attitude toward investment.

 Behavioral Targeting

What it is

Behavioral targeting enables marketers to segment users based on their stated interests or their behaviors while on Morningstar. Behavioral targeting capabilities include: users' usage patterns (time of day on the site), search words typically sought, ticker symbols requested, which articles they navigate to, and more.

Opportunities

Identify users who search tickers from a single company or a specific industry. Reach subscribers who regularly search for a specific family of terms.

 User-Type Targeting

What it is

User-Type Targeting effeciently categorizes and identifies users from a specific company, or from companies that fit into a SIC code.

Opportunities

Identify and target companies in a range of SIC codes to promote a new service offering. Display your message to users coming from specific domains that can potentially impact your business.

 Geo-Targeting

What it is

Geo-targeting is a geographically based targeting method that directs ad units to users based on their known postal codes, countries, DMA and time zones.

Opportunities

Target companies in a specific city, state or region. Eliminate users from areas where your products are not available.

 Dayparting

What it is

Daypart targeting provides the ability to serve advertisements during specified hours of the day.

Opportunities

Create specific pre-market or post-market messaging. Run ads that track globally as the markets open in each region. Focus a campaign about retirement for night time, when subscribers can take the time to research and plan.