One of the key benefits of a multi-channel destination like Morningstar is our ability to integrate advertiser’s campaign with our editorial content to further educate the investor audience. Our creativity in developing the right solutions extends far beyond the traditional advertising programs.

Case Studies

T. Rowe Price sponsored Retirement Center
T. Rowe Price Center
T. Rowe Price partnered with Morningstar for a complete integrated package that included quarterly sponsorship of Morningstar’s Retirement Center and a companion module. This allowed T. Rowe Price to share their own content with users who wanted in-depth personal finance data and information.

In efforts to offer Morningstar’s audience an engaging experience, this package included online display components, Morningstar editorial commentary and T. Rowe Price retirement resources and education pieces.

Following the seasonality of the financial calendar, T. Rowe Price took advantage of this program during Q1 where investors were re-evaluating their portfolios for the New Year and looking for tax planning recommendations.
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BMW Performance Center
BMW Performance Center
BMW partnered with Morningstar to create a digital media plan that offers Morningstar users something beyond a banner ad - an opportunity to view sector-specific Stock Analyst Reports each week, hand picked by Morningstar analysts, at no charge, compliments of BMW.

Along with the integrated and co-branded landing page, this program gives users the opportunity to download and print Analyst Reports for review or to share with colleagues.

The BMW Performance Center translates effortlessly to the brand attributes of the X6; strong performance, exceptional value and a consistent leader in the industry.
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