Morningstar Advertising - Audience Overview
Morningstar Attracts The Audience You Need

It's all in the numbers: 7 million registered members; 143,000 paid subscribers; over 250,000 registered financial advisors. It is a focused, sophisticated, global audience that relies on the unvarnished analysis, investment insights and professional business-building ideas that only Morningstar delivers.

Audience By The Numbers

Peak Season Measurements Time Spent   Pages Per Person
Morningstar 19.0 Minutes   40
Bloomberg 5.28 Minutes   08
WSJ 8.34 Minutes   10
Market Watch 16.6 Minutes   27
Motley Fool 8.50 Minutes   13
TheStreet.com 5.31 Minutes   09

Source: Nielson NetView Avg. January-March 2010