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C-Level
C-Level executives are turning to Morningstar for financial information and products to improve their business operations. Our execs are a well educated, Internet savvy audience who are looking for not only investment ideas but also opportunities to optimize all facets of their company.
Facts
Ageavg
55years
Graduate Degree(%)
47
Gender Ratio(%)
91/9Male/Female
Household Income($)
213,685per year
Portfolio Sizeavg ($)
1.097million
Spend on Financial Info($)
489avg/per year
| Profile Point | Morningstar.com Online Index |
|---|---|
| Job Level - C-Level Exec/Owner - Corporate | 90 |
| Job Level - C-Level Exec/Owner - 10+ Years in Organization | 188 |
| Job Level - Sr. Management - Corporate | 174 |
| Purchased Online B2B Travel Services (last 6 months) | 161 |
| Planned Business Trip Online (last 30 days) | 190 |
| Used Online Audio/Radio Business News (last 30 days) | 311 |
| Used Online Video Business News (last 30 days) | 316 |
| Any Business & Finance Magazine Readership (last 30 days) | 337 |
| 3-4 Round Trip Air Flights for Business (last 30 days) | 135 |
| 5+ Overnight Hotel/Motel Stays for Business (last 30 days) | 103 |
| 3-4 Car Rentals for Business (last 30 days) | 133 |
Source: Nielson @Plan Winter 2009