Audience

Registered Members

Paid Subscribers

Financial Advisors

C-Level

Business Owners

Affluent Consumers

Baby Boomers/Retirees

Tech Decision-Makers

Morningstar Audience - Financial Professionals
Financial Advisors

Now more than ever, financial advisors are turning to Morningstar for research and guidance. We have over 240,000 registered advisors who seek investing alternatives, market commentary and business building ideas on a daily basis. You can reach this unique audience with Morningstar.com, MorningstarAdvisor.com and Morningstar Advisor magazine.

Registered Financial Advisors

Morningstar.com
140,000
MorningstarAdvisor.com
100,000
Advisor Magazine
50,000

Average Monthly Uniques

Morningstar.com
70,000
MorningstarAdvisor.com
45,000
Advisor Magazine
50,000

Average Assets Under Management

Morningstar.com($)
110million
MorningstarAdvisor.com($)
97million
Advisor Magazine($)
119million