Registered Members Paid Subscribers Financial Professionals Business Owners C-Level Affluent Consumers Baby Boomers/Retirees Tech Decision Makers  
   

As a leader in financial information, Morningstar.com attracts an audience of qualified investment professionals who actively conduct research on our site to make informed decisions for personal and client investments.
         
         
   
Financial Professionals Behavior and Demographics
     
                 
     
   
Occupation
Accountant   1%   General Manager   2%
Chairman   9%   Owner Partner   12%
Consultant   7%   Stock Broker   4%
Financial Advisor/Planner   27%   Vice President   7%
Financial/Investment Management   18%   Other   11%
Financial Officer   2%        
                 
   
Financial Professionals | Nielsen Netratings @ Plan - Fall 2008
Profile Point Morningstar.com Online Index
Job Department - Accounting/Finance 128
Job Industry - Finance/Banking 373
   
Frequency Provides Financial Advice 379
   
Current Market Value of Portfolio: $500,000-$999,999 227
Current Market Value of Portfolio: $1,000,000+ 261
   
Purchased Online B2B Financial Services (last 6 months) 220
Online Paid Subscription to General/Business/Financial News 618
   
Shopped Online for Money Market Funds (last 30 days) 515
Shopped Online for Mutual Funds - Bond (last 30 days) 743
Shopped Online for Mutual Funds - Stock (last 30 days) 741
Shopped Online for Stocks (last 30 days) 533
   
Any Online Investment Shopping (last 30 days) 521
   
Online Business & Finance E-mail Newsletter Readership (last 30 days) 436
Online Monitoring of Investments/Stocks (last 30 days) 375
Online Business/Finance News Readership (last 30 days) 287
   
Any Business & Finance Magazine Readership (last 30 days) 367