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Morningstar.com offers business owners financial information and research tools that allow them to make informed decisions about their businesses.

         
           
   
Business Owners | Nielsen Netratings @ Plan - Fall 2008
Profile Point Morningstar.com Online Index
Job Level - C-Level Exec/Owner - Corporate 221
Job Level - C-Level Exec/Owner - 10+ Years in Organization 194
   
Purchased Business/Office Equipment Online (last 6 months) 265
   
Shopped Online B2B - ASPs/Internet Access/Site Hosting (last 6 months) 126
Shopped Online B2B - Business Consulting Services (last 6 months) 179
Shopped Online B2B - Cars/Vans/Trucks (last 6 months) 148
Shopped Online B2B - Travel Services (last 6 months) 187
Shopped Online for Small Business Loans (last 6 months) 192
   
Any Business & Finance Magazine Readership (last 30 days) 367