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Morningstar.com offers financial tools and articles that aid affluent consumers in tracking their investments and making informed decisions.
   
Affluent Customers & Investors | Nielsen Netratings @ Plan - Fall 2008
Profile Point
 Morningstar.com Online Index
Current Market Value of Portfolio: $500,000-$999,999 227
Current Market Value of Portfolio: $1,000,000+ 261
   
Securities Currently Owned - Money Market Funds (last 12 months) 226
Securities Currently Owned - Mutual Fund - Corporate Bond (last 12 months) 229
Securities Currently Owned - Mutual Fund - Foreign Stock Managed (last 12 months) 491
Securities Currently Owned - Mutual Fund - Stock Index (last 12 months) 318
Securities Currently Owned - Mutual Fund - Stock Managed (last 12 months) 326
Securities Currently Owned - Self Directed IRA (last 12 months) 273
   
Shopped Online for Money Market Funds (last 30 days) 515
Shopped Online for Money Market Funds - Bond (last 30 days) 743
Shopped Online for Mutual Funds - Stock (last 30 days) 741
Shopped Online for Stocks (last 30 days) 533
   
Any Online Investment Shopping (last 30 days) 521
   
Online Paid Subscription to General/Business/Financial News 618
   
Event Ticket Purchases - Basketball NBA game (last 6 months) 324
Event Ticket Purchases - Museum (last 6 months) 304
   
Purchased Books on Tape Online (last 30 days) 231
   
Any Business & Finance Magazine Readership (last 30 days) 367
   
Magazine Readership - Arthur Frommer's Budget Travel (last 30 days) 382
Magazine Readership - Cigar Aficionado (last 30 days) 198
Magazine Readership - Golf Digest (last 30 days) 177
Magazine Readership - Golf Magazine (last 30 days) 243
Magazine Readership - Wine Spectator (last 30 days) 271
   
Vacation Packages - Light Online Spending (last 6 months) 282
   
International Vacation - Italy/Greece/Turkey (last 2 years) 205
International Vacation - Netherlands/Belgium (last 2 years) 211
International Vacation - Spain/Portugal (last 2 years) 217