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In this time of bombshell corporate revelations... dubious pundits claiming even more dubious recommendations... doing your stock research homework has never been more important. But never has it been as tough, either. Sure there's a wealth of information available. But who has the time to pore over all of it? Who knows what's relevant, just fluff, or, worse, obfuscation?

Morningstar's director of stock analysis Pat Dorsey does. In The Five Rules for Successful Stock Investing, he details a game plan you can easily follow to stock picking success. It includes what information you need to know about companies and economic sectors, why the information is important, and how to use it to make pro-level buy and sell decisions.

Partial Contents of The Five Rules

1: The Five Rules for Successful Stock Investing
Our five rules of profitable stock investing.

2: Seven Mistakes to Avoid
Costly errors committed by even the best investors.

3: Economic Moats
An economic advantage you can't afford to overlook.

4: The Language of Investing
The key to unlocking a kingdom of critical information.

5: Financial Statements Explained
What information to find where and why it's important.

6: Analyzing a Company: The Basics
Looking at growth, profitability, and financial health.

7: Analyzing a Company: Management
Delving into compensation, character, and running the
business.

8: Avoiding Financial Fakery
Ignore these 13 warning signs at your own peril.

9: Valuation: The Basics
What price multiples and yields tell about a company's
value.

10: Valuation: Intrinsic Value
Learning from cash flow, present value, and discount rates.

11: Putting It All Together
Applying the principles to real-world examples.

12: The 10-Minute Test
How to tell quickly if a company is worth in-depth
investigation.

 
Plus—individual chapters on all these industries!
Chapters explain specific factors that drive industries
•  Health Care
•  Consumer Services
•  Business Services
•  Banks
•  Asset Management
and Insurance
•  Software
  •  Hardware
•  Media
•  Telecom
•  Consumer Goods
•  Industrial Materials
•  Energy
•  Utilities
     
 
About Pat Dorsey
Pat Dorsey is an acknowledged national expert on stock investing. He's director of stock analysis for Morningstar, Inc., where he directs a staff of more than 35 stock analysts. He also appears weekly on Fox News Channel's "Bulls and Bears" financial show. You'll also see him on NBC Nightly News, CNBC, CNN, and quoted often in newspapers and magazines nationwide.
Foreword by Joe Mansueto
Founder and CEO of Morningstar, Inc.
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