Registered Members Paid Subscribers Financial Professionals Business Owners C-Level Affluent Consumers Baby Boomers/Retirees Tech Decision Makers  
   

As a leader in financial information, Morningstar.com attracts an audience of qualified investment professionals who actively conduct research on our site to make informed decisions for personal and client investments.
         
         
   
Financial Professionals Behavior and Demographics
     
                 
     
   
Occupation
Accountant   1%   General Manager   2%
Chairman   9%   Owner Partner   12%
Consultant   7%   Stock Broker   4%
Financial Advisor/Planner   27%   Vice President   7%
Financial/Investment Management   18%   Other   11%
Financial Officer   2%        
                 
   
Financial Professionals | Nielsen Netratings @ Plan - Summer 2008
Profile Point Morningstar.com Online Index
Job Department - Accounting/Finance 133
Job Industry - Finance/Banking 401
   
Frequency Provides Financial Advice 379
   
Current Market Value of Portfolio: $500,000-$999,999 227
Current Market Value of Portfolio: $1,000,000+ 361
   
Purchased Online B2B Financial Services (last 6 months) 239
Online Paid Subscription to General/Business/Financial News 665
   
Shopped Online for Money Market Funds (last 30 days) 574
Shopped Online for Mutual Funds - Bond (last 30 days) 738
Shopped Online for Mutual Funds - Stock (last 30 days) 788
Shopped Online for Stocks (last 30 days) 583
   
Any Online Investment Shopping (last 30 days) 482
   
Online Business & Finance E-mail Newsletter Readership (last 30 days) 427
Online Monitoring of Investments/Stocks (last 30 days) 369
Online Business/Finance News Readership (last 30 days) 290
   
Any Business & Finance Magazine Readership (last 30 days) 356