Morningstar.com delivers over 3.7
million affluent registered members. Morningstar.com
Registered Members and Paid subscribers spend
an average of 8.4 minutes per session and
view an average of 11 pages per visit (Nielsen/NetRatings,
January 2006).
Our registered member base includes
all levels of investors from
beginners to experienced investors
who rely on Morningstar.com’s independent
analysis and innovative tools to
help them make informed investment
decisions. Our demographics indicate
a prime audience for advertisers
wishing to target high net worth
individuals, investors of all levels,
and technology savvy prospects.
Average Age:
46
years
Avg. Annual Household Income:
$106,000
Avg. Size of Investment
Portfolio:
$470,000
Gender: Male Female
74% 26%
Home Ownership:
78%
Marital Status:
70% Married
Education:
Graduate Degree Graduated College Some Post-graduate Work Some College or Less
36%
32%
11%
22%
Registered
Member Behavior
and Demographics
Source: Morningstar.com Annual
Membership Survey, December 2005
