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Dedicated E-mail Sponsorship Morningstar.com Media Kit
Last Updated: February 2006
Spec      
Schedule/Set up E-mail delivery begins at 1pm on the scheduled date.
Wednesday Delivery.
Morningstar needs content 7 days prior to mail date.

The advertiser will see test samples of all versions of the e-mail campaign for their approval prior to the mail date.

E-mail is sent via Multipart—HTML/Text combination. The recipient’s browser settings determine which version is served.

All dedicated e-mails include a text version for those who are unable to view HTML.

Tracking
Deliverability:


Click Tracking:

We retry bounce-back e-mails every hour for 24 hours.
Delivery count available 48 hours after mailing

Initial read available 48 hours after mail date.
Available 2 weeks after mail date.
Text Version E-mail
 
Character/Paragraph Format
Line Spacing:

Font Type:
Font Size:
Footnotes:

Tab/Indentations:

Tables:
URLs Formatting:

Use carriage (hard) returns at the end of each line.
Use blank lines to separate paragraphs.
Monospaced font—Courier (not Courier New)
10 pt (one uniform font size for entire document)
Use only standard typewriter keyboard letters, numbers, and symbols.
Avoid tabs/indentations whenever possible. If required, use spaces instead of tabs, knowing that they might not line up.
Avoid use of tables.
Please make sure the http:// is included. The URL can not wrap to a second line. AOL URL formatting automoatically done via Morningstar.com e-mail process.
Symbols:

Monospaced font—Courier (not Courier New)
One font size, 10pt
Use only standard typewriter keyboard letters, numbers, and symbols
Use a number (1,2,...) or an asterisk (*)
Avoid high ASCII characters (see below)

  (R)
(C)
(SM)
(TM)
"
'
Registration Mark
Copyright
Service mark
Trademark
Quotes
Apostrophes
   
HTML E-mail Format E-mail is sent via Multipart—HTML/Text combination. The recipient’s browser settings determine which version is served.

All dedicated e-mails include a text version for those who are unable to view HTML.

Paragraph Format
Line Spacing:

Tabs/Indentations:

Tables:
URL Formatting:


Additional Information:


Use carriage (hard) returns at the end of each line.
Use blank lines to separate paragraphs.
Avoid tabs and indentations whenever possible. If required, use spaces instead of tabs
Avoid use of tables.
Please make sure the http:// is included. ( Image tags “src” need to fully qualified - please include the Full URL not the Relative URL.)
Many e-mail readers disable or remove the and tags. Do not rely on script and styles in these areas. We suggest finding alternative design solutions for body style, bgcolor and margin information.

We suggest using “inline” styles only. Do not put styles in <STYLE> or in <LINK> tags since online e-mail readers like Yahoo!, MSN/hotmail and AOL may disable the tags.

Morningstar.com can not accept frames, iframes or JavaScript within HTML advertising. For security reasons, most e-mail readers do not support frames.

We suggest not using layer positioning (e.g. z-indexed DIVS and LAYERS) since they are not universally supported.

Recent versions of Outlook Express and Outlook 2002/2003 will, by default, disable images. Use descriptive "alt" tags

File Size
Total Text:
Total HTML:
Overall HTML and Text:

Less than 15k
Les than 25k
Less than 40k
         
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